Google's innovative approach to communicating Chrome

A big part of my job is communicating. In particular, I communicate designs and vision such that our development team can go off and build product. I have tried several approaches to communicating designs to the (remote) development team over the past few years or so including (some with more success than others):

• Powerpoints (2007 has awesome 3D capabilities – ideal for those m-architectures)
• Demonstrations (I use iShowU)
• Proof-of-concepts (i.e. working prototype code)
• Visio’s (for when I feel constrained by UML)
• Word documents (nice and formal)
• Recorded Video presentations (I have found demonstration software works better)
• UML models (using Enterprise Architect)

Why do I bring this up? - Because I have been studying Google Chrome of late. The thing that most impressed me most was not necessarily Google Chrome per se (although I applaud some of their innovations and their approach), but one of the innovative ways they communicated the project to the public when it was launched.

They developed a comic-book – go check it out.